More blogs from Chris Schafer
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Search Engine Optimization
Revolutionize the Replatform: How we transformed our redesign for inclusion, SEO, and marketing performanceSaaS companies never use their own solutions. It’s sad, but true. Despite best intentions, most tech software brands do not drink their own champagne. Then, if you’re lucky, you realize the perfect ...
By Chris Schafer
Sep 30, 2022
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Web Accessibility
Creating the most inclusive UX in your enterprise organizationWhat does enhancing your digital inclusivity mean for your brand? It’s a question forward-thinking enterprise marketers grapple with daily. But even the most innovative companies are only beginning to...
By Chris Schafer
Aug 08, 2022
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Content Strategy
Understand consumer needs for digital ROI | SiteimproveThere is no such thing as a standard healthcare consumer. From retail care to considered care, every segment is unique and reaching your audience effectively requires precise digital strategies. But h...
By Chris Schafer
Nov 26, 2021
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Marketing Analytics
How to read heatmapsAre heatmaps part of your analytics strategy? These powerful analytics tools are missed by many digital marketers. Those who do utilize them, however, gain invaluable user traffic insights to guide th...
By Chris Schafer
Nov 25, 2021
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Web Accessibility
Blinders on about color-blindness accessibility?Updated February 13, 2024 Does your website rely heavily on color to help your visitors navigate your content? If the answer is yes, then you might be making it impossible for the 1 in 12 men and the ...
By Chris Schafer
Nov 23, 2021
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Web Accessibility
Here’s how to write a web accessibility statement for your organization“Accessibility statements.” If your organization is looking to enhance its accessibility initiatives, you’ve probably heard the phrase before. Your web accessibility statement is a public-facing page ...
By Chris Schafer
Nov 23, 2021
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Content Strategy
Your guide to meet customer expectationsCustomer service remains paramount for retailers and manufacturers but its definition has shifted drastically over the last year. Today that customer service is determined less by helpful staffers and...
By Chris Schafer
Nov 18, 2021
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Web Accessibility
Elevate your UX strategy todayThese days, the digital environment is more saturated with advertising messages and banner ads than ever before. So much so that web users have learned how to tune them out. In fact, studies now sugge...
By Chris Schafer
Nov 16, 2021